Site helps marketers keep an eye on social media, their brands

Site helps marketers keep an eye on social media, their brands

Ogilvy Public Relations has launched a social media RSS dashboard for PR and marketing professionals. The site, www.thedailyinfluence.com, delivers social media, word-of-mouth, PR, and marketing news and information. Marketers can customize one view to serve as a simple "listening post-lite" for their brand or their client to know what people are saying in consumer-generated media. Ogilvy is teaming with Netvibes, an RSS reader and widget platform, for the site.