Troy Aikman stumps Imitrex, migraine awareness for men
Troy Aikman stumps Imitrex, migraine awareness for men
Former NFL quarterback Troy Aikman is helping GlaxoSmithKline broadcast the message that migraines don't affect only women. Aikman is working with GSK on a campaign to educate men about migraines and dispel the myth that it's a "woman's disease" by speaking publicly about his own experience with the condition. According to GSK, Aikman and the campaign try to send the message that the "tough guy" doesn't need to "tough out migraines anymore." The campaign also encourages men who suffer from frequent, bad headaches to visit the Web site HeadacheQuiz.com. They can take a short eight-question quiz to determine whether or not their headaches may be migraines. GSK makes the migraine medicine Imitrex, for which DTC ads, incidentally, have typically featured women.
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