| Here's some good news for the pharmas that advertise on Diet.com: The Web site's podcast is now the number one diet podcast on iTunes. Diet.com launched its free audio podcasts several weeks ago, covering topics such as health tips, diet, and fitness. They are available on iTunes or on the Diet.com homepage. According to Diet.com, health podcasts are still few and far between, with only 515 podcasts under the fitness and nutrition category on iTunes at the time of the company's announcement. Comparatively, there were 3,036 in the business category, and 4,188 in the comedy category. Pharma advertisers on Diet.com include Wyeth's acid reflux drug Protonix and Ortho-McNeil's interstitial cystitis drug Elmiron. |
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